Website Cookies

We use cookies to make your experience better. Learn more on how here

Accept
Why Premium Tequila

Maximize short-term gains with cask tequila investments

GORDON specializes in building portfolios of premium spirits aging in casks, offering our clients unique opportunities to outperform traditional financial markets.

While investments in spirits like whiskey typically yield moderate annual gains of around 8-10% over extended maturation periods exceeding 10 years, we wanted to offer our clients a shorter-term alternative with potential for higher returns. Through meticulous research into global spirits markets, we have decisively chosen to focus on the world’s fastest-growing spirit category: tequila.

Our findings indicate that investing in casks of premium tequila can deliver annual returns exceeding 15% over a 1-3 year term.

Market drivers

Growth, premiumization and undersupply

Tequila’s aging process is short, tied to the 7-year growth cycle of its key ingredient, agave. For example, categories like Blanco (aged 0-2 months) can mature into high-value Extra Añejo within just three years, providing investors with robust returns.

We expect continued price increases over the next 3-5 years due to evolving supply-demand dynamics. Tequila, currently the fastest-growing global spirit, has outpaced whiskey sales in the US and is becoming the premium spirit of choice. This trend is driving a surge in demand for aged tequilas, such as Añejo and Extra Añejo.

However, supply challenges, including lengthy growth cycles and stringent regulations, limit the ability to meet this rising demand.

Demand for tequila is set to soar from $16.5 billion in 2023 to $42.5 billion by 2032.

Patron tequila was acquired by Barcardi in 2018 for $5.1 billion.

Super-premium tequilas are fueling growth, commanding 40% of volume and 55% of value by 2026.

George Clooney founded tequila brand Casamigos in 2013 and sold it to Diageo in 2017 for $1 billion.

INVESTMENT STRATEGY

Supporting the industries explosive growth

Our strategy is straightforward and effective: we source high-quality tequila directly from distilleries in need of immediate cash flow for expansion.

Our clients purchase this tequila and age it in oak casks for 1-3 years, significantly increasing its value.

Once matured, we assist in reselling the aged tequila to distilleries or brands for bottling, meeting the growing demand for aged tequilas and positioning our clients at the forefront of the booming tequila market.

Digital platform

Private Whiskey Client Platform

We’re at the forefront of the whiskey investment market, bringing in a clear and simple approach with our cutting-edge investment platform.

Learn more

Valuable Insights from Our Expert Template

post 23.03.2025

Tequila Cask Investment vs. Crypto: Which is the Better Choice?

When it comes to alternative investments, tequila cask investment and cryptocurrency are two distinct options that…

post 23.03.2025

Art or Alcohol? Why Tequila Casks Are a Canvas for Profits

At GORDON PWC, we see tequila as more than just a spirit—it’s a unique investment opportunity. As the CEO,…

post 22.03.2025

​​Jacob Daniels Joins GORDON PWC as Director of Sales & Marketing to Lead Tequila Cask Investment Growth and Drive Innovation

GORDON PWC is excited to announce that Jacob Daniels has joined our team as the Director of Sales and Marketing,…

Register Your Interest to be among the pioneers investing in the world’s fastest-growing spirits category.