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From Don Julio to Tromba: Marco Cedano’s Mastery and a Bold New Partnership

Tequila is more than a drink – it’s a craft, a tradition, and a story. For Marco Cedano, one of the most respected figures in the industry, it’s also a lifelong passion. From his early work at Don Julio to the creation of Tromba Tequila, Marco has dedicated his life to perfecting the art of tequila-making.

Now, his legacy takes a bold new step. In 2025, Gordon PWC is launching an exclusive partnership with Tromba Tequila, offering our clients unique opportunities to invest in premium casks of Marco’s celebrated tequila.

The Don Julio Legacy

Marco Cedano’s journey began in the heart of tequila country: Jalisco, Mexico. As Don Julio’s first Master Distiller, Marco transformed the brand into a symbol of premium tequila, elevating it to global recognition. His dedication to craftsmanship and his innovative approach defined Don Julio’s iconic smoothness and complexity.

don-julio-1942-tequila-bottle
As Don Julio’s first Master Distiller, Marco transformed the brand into a symbol of premium tequila, elevating it to global recognition.

But Marco had a vision of his own – one that would combine tradition with a fresh, modern spirit. That vision became Tromba Tequila.

The Birth of Tromba

Teaming up with his son Rodrigo and close friends, Marco set out to create a tequila that reflected his personal values: authenticity, quality, and accessibility. Tromba, which means “storm” in Spanish, embodies this bold ambition – a tequila rooted in tradition yet designed to captivate a new generation.

tequila-tromba-cedano
Tromba, which means “storm” in Spanish, embodies this bold ambition – a tequila rooted in tradition yet designed to captivate a new generation.

Every step of Tromba’s process reflects Marco’s expertise:

  • Agave Selection: Only the finest highland agave, grown in Jalisco’s rich red soil.
  • Slow Roasting: Brick ovens coax out natural sweetness and complexity.
  • Double Distillation: A meticulous process for a smooth, clean finish.

The result is a tequila that’s as versatile as it is premium, whether enjoyed neat or in a cocktail.

A New Chapter with Gordon PWC

At Gordon PWC, we’re always seeking unique opportunities for our clients—and this partnership with Tromba is no exception. In 2025, we’ll introduce an exclusive cask investment program, giving our clients access to limited-edition barrels of Marco’s tequila.

Grab this unique investment opportunity, with GORDON PWC’s Tequila Cask Investment program for a seamless and safe investment process.

Join our waitlist and be among the first to know when the next pool opens.

 

Join the Waitlist 

These investments offer more than potential returns—they’re a chance to own a piece of a master distiller’s legacy. Each cask will be a testament to Marco’s artistry, blending the tradition of Jalisco with the innovation that has made Tromba a global sensation.

A Legacy in Every Bottle

Tromba Tequila is more than a spirit—it’s a celebration of Marco Cedano’s life’s work. From his foundational years at Don Julio to his creation of Tromba, Marco has redefined what tequila can be: authentic, refined, and deeply personal.

With our upcoming partnership, Gordon PWC is proud to bring this story to our clients in an unprecedented way. Together, we’re not just investing in tequila—we’re investing in an art form that connects tradition, craftsmanship, and vision.

Here’s to a new era of tequila—and the legacy of Marco Cedano. Salud!

Invest in the Premium Tequila Boom

 

Be among the pioneers investing in the world’s fastest-growing spirits category and the emerging premium spirit of choice.

This pioneering initiative opens up unique investment opportunities that, up until this point, have been virtually inaccessible and only available to a select few celebrities and major spirit companies.

 

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