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Opportunities

Why distilleries sell their casks

Distilleries sell casks to raise capital for whiskey production, which is capital intensive and requires a long production process.

Traditionally, casks were only sold to industry insiders, and distilleries relied on bank loans during aging, which can span 3 to 30+ years.

Economic shifts, like high inflation and rising interest rates, have made lending challenging. Brokers now offer access to a global network of buyers, creating new capital-raising avenues and investment opportunities for distilleries.

Investment journey

How it works

01
The distillery produces the whiskey
Distilleries sell casks to raise capital for whiskey production, which is capital intensive and requires aging for 3-30+ years.
02
We acquire the whiskey from the distillery
We acquire casks at low rates by buying large quantities directly from distilleries and providing them with upfront cash flow. 
03
We offer the whiskey to our clients
We assist our clients in building portfolios tailored to their investor profile, considering factors like investment horizon, goals, and expected ROI.
04
The whiskey is aged for 5-15 years
Our clients store their casks in a private account at the distillery’s government bonded warehouse, and all casks are insured.
05
The whiskey is sold and bottled
We sell mature whiskey to a global network of buyers, including bottlers, brokers, and distilleries.
Selection process

How we choose distilleries

Scarcity

We collaborate with iconic distilleries known for their sought-after, rare whiskey, as well as emerging ones prioritizing quality over quantity, demonstrating promising growth prospects.

Quality

We provide top-tier quality assurance to clients through direct partnerships with renowned distilleries, ensuring excellence in spirit, oak casks, and warehousing standards. Whiskey casks are securely stored in government-bonded warehouses at the distillery for optimal aging care.

Less than 10% of distilleries globally pass our due diligence process

Digital platform

Private Whiskey Client Platform

We’re at the forefront of the whiskey investment market, bringing in a clear and simple approach with our cutting-edge investment platform.

Our approach

Investment process

We analyze opportunities to purchase and offer casks of new make spirits from iconic distilleries, renowned for their superior quality and highly sought after whiskey.

Maintaining a buy and hold approach, our clients receive real-time valuations and are advised to sell opportunistically to increase returns. 

Clients have the flexibility to sell on the marketplace at any time, but it’s recommended to wait for our advice on the best timing.

We negotiate sales prices for our clients with a vast network of buyers, such as brokers and whiskey brands. 

We earn a maximum account management fee of 1% per year, covering all aspects of the investment. Additionally, we earn a 9% profit split on the sale of any cask whiskey portfolio.

GORDON analyses casks of new make spirit at attractive rates offered by premium whiskey distilleries.
Casks of new make spirit acquired by GORDON
Casks offered to clients
GORDON accesses vast network for whiskey buyers seeking cask whiskey opportunities
Client decides to sell at any time
Proceeds received by the client
GORDON accesses vast network for whiskey buyers seeking high volumes of aged cask whiskey
Client is advised by GORDON to sell at the optimal time
Proceeds received by the client
Learn more

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