GORDON PWC is excited to announce that Jacob Daniels has joined our team as the Director of Sales and Marketing, where he will lead the continued growth and development of our pioneering tequila cask investment channel. Jacob, who brings extensive experience in premium spirit cask investments and other investment products, will be integral in ensuring that GORDON PWC remains at the forefront of this dynamic and rapidly growing market.

Jacob’s primary focus will be on expanding both our private client and corporate client channels, as well as optimizing our supply chain to deliver the finest tequila products to market. His expertise will ensure that GORDON PWC continues to provide exceptional investment opportunities and maintains its leadership in the tequila cask sector.
Jacob has already been instrumental in the release of our latest products in collaboration with TROMBA, which offer our clients a fixed return of 8.5% annually over a 3-year period. These innovative investment opportunities mark a significant milestone in our efforts to provide stable, attractive returns to investors in the burgeoning tequila market.
“I’m incredibly excited to join GORDON PWC during this thrilling time for the tequila industry,” says Jacob Daniels. “The growth we’re seeing is reminiscent of what happened in the Scotch whisky market during the 1980s and 90s. Back then, consumers began gravitating toward single malts over blends and age-statement bottles became highly sought after. Today, we’re witnessing a similar trend in tequila, where consumers are moving towards 100% agave products, particularly aged bottles like Extra Añejo. This is a fantastic opportunity for investors, and I’m excited to lead GORDON PWC as we continue to innovate in this space.”
Samuel Gordon, CEO of GORDON PWC, adds:
“I have previously worked with Jacob for many years and am delighted to welcome him to the team. His expertise and vision will be vital in expanding our tequila cask investment channel. Jacob brings a wealth of knowledge, and his leadership will be key as we continue to grow and push boundaries in this exciting market. At GORDON PWC, we remain committed to offering our clients unique, high-quality investment opportunities, and with Jacob’s leadership, we are confident in our continued success in the rapidly expanding tequila cask sector.”