In this article, I’ll delve into the growing trend of premiumization in the tequila industry, focusing on the rising demand for aged tequilas that go beyond the standard 3-year-old extra añejo. This includes bottles aged for 5, 7, or even 10 years.
I’ll also touch on the increasing use of unique cask finishes—such as ex-sherry or wine barrels—which add depth and complexity to tequila’s flavor. This technique, borrowed from the Scotch whisky industry, is gaining traction among tequila producers and consumers. Lastly, I’ll explore what these emerging trends could mean for investors interested in tequila casks.
In the world of spirits, age is often associated with quality and rarity, which naturally commands higher prices. Oak casks play a crucial role, enhancing the tequila over time and adding a richer, more nuanced character. As the tequila market has rapidly embraced premiumization—similar to the Scotch whisky boom 30 years ago—we’re seeing a clear emergence of ‘age statement’ tequilas.
Here are three standout tequilas I’ve recently tried in this exciting new category, all of which are worth exploring:
1. Don Fulano, 5-Year-Old, Sherry Cask Finish
2. Fuenteseca Reserva, 7-Year-Old, Wine Cask Finish
3. Roy Sol, 10-Year-Old, French Oak Cask
The use of unique cask finishes in tequila is clearly on the rise, following a practice long-established in the whisky industry. Whether it’s sherry, wine, or other spirit casks, these finishes not only enhance the tequila’s flavors, aromas, and complexity, but also boost its value due to the rarity associated with these specialized cask types.
These emerging trends are highly positive indicators for investors in tequila casks for several reasons:
- Ongoing premiumization: The growing demand for premium tequila highlights the industry’s stability and strong long-term growth potential.
- Expanding market appeal: The rise of ultra-premium tequila is attracting discerning consumers, including those who previously favored other spirits like whisky, which grows the market for high-end tequila’s.
- Market diversification: With tequilas now aging for up to 10 years, investors can extend their investment horizons beyond the traditional 3-year limit. The use of different cask types also allows for greater diversification and the potential to boost returns through techniques like ‘finishing.’
As the tequila market trends toward premiumization and demand for aged varieties grows, our clients stay ahead by purchasing blanco tequila casks, aging them, and then reselling the matured product at a higher value to leading brands in the industry.
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Meet the Author
Samuel, CO-FOUNDER & CEO
As CEO and co-founder, Samuel carries forward a family legacy of passion for spirits. His journey began with Scotch whisky investments, expanding to encompass Irish and Japanese markets. Now, he brings his expertise to the US, pioneering tequila investment opportunities. Visit our blog for more insights from Samuel.