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Revolutionizing Premium Tequila

Introducing the World’s First Private Barrel Ownership Program

We are revolutionizing the premium tequila market with the introduction of the world’s first private barrel ownership programme.

This pioneering initiative opens up unique investment opportunities that, up until this point, have been virtually inaccessible and only available to a select few celebrities and major spirit companies.

With many celebrities like George Clooney and Kendall Jenner, and major spirit companies such as Diageo and Bacardi investing billions in tequila, GORDON PWC is excited to make this innovative solution available to private investors worldwide.

Market drivers

Explosive Growth and Challenges in the Premium Tequila Market

The tequila industry is experiencing a remarkable surge, rising from $2.1 billion in 2014, and its market value is expected to rise from $16.5 billion in 2023 to $42.5 billion by 2032.This growth is predominantly driven by the premium segments, typically comprising the highest quality, 100% agave, aged tequilas like anejo and extra anejo.

However, many premium brands are facing significant challenges. Most do not have their own production facilities or storage capabilities, and even those that do struggle to keep up with the burgeoning demand.

Demand for tequila is set to soar from $16.5 billion in 2023 to $42.5 billion by 2032.

Patron tequila was acquired by Barcardi in 2018 for $5.1 billion.

Super-premium tequilas are fueling growth, commanding 40% of volume and 55% of value by 2026.

Diageo traded its Irish whiskey brand, Bushmills, for Don Julio and acquired Casamigos for $1 billion in 2017.

GORDON PWC’s Solution

Private Barrel Ownership Programme

In response to these market challenges, GORDON PWC is proud to introduce its exclusive Private Barrel Ownership Program.

This groundbreaking initiative enables our clients to purchase and age individual barrels of premium tequila. Once matured, these barrels are sold to leading brands for bottling.

This distinctive approach provides our clients with a valuable asset while helping brands meet the high consumer expectations driven by celebrity endorsements and substantial corporate investments.

Investments typically last 1 to 3 years, reflecting tequila’s shorter aging cycle. Expected annual returns exceed 15%, driven by the significant price increase as the tequila matures.

Digital platform

Private Whiskey Client Platform

We’re at the forefront of the whiskey investment market, bringing in a clear and simple approach with our cutting-edge investment platform.

Learn more

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