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Why Whiskey

Discover the benefits of investing in casks of whiskey

Our clients have found their cask whiskey portfolios to be dependable, especially during periods of high inflation and economic volatility.

Diversification

Casks of whiskey can serve as a robust diversification tool due to their low correlation with traditional financial markets. Their value tends to be influenced by factors such as whiskey production, aging processes, and consumer demand for aged whiskey, rather than the performance of stocks, bonds, or other mainstream assets.

Inflation hedge

The 2022 peak of 9.1% inflation presented significant economic challenges. Cask whiskey, composed of raw commodities, offer a tangible hedge against currency devaluation during inflation. This makes them a reliable asset for preserving wealth and maintaining purchasing power amidst economic uncertainty.

Steady returns

Data shows casks of scotch whisky increase by 11.51% annually on average over the first 10 years.

Opportunity

The long-term market opportunity

The surge in demand for aged premium whiskey is fueled by the premiumization trend and the rising prosperity of the middle classes. However, this increasing demand is met with a shortage of supply.

Historically, whiskey production has favored blends over premium expressions, such as single malt or pot still. With well-aged stocks depleting, distilleries struggle to keep pace.

Investors can capitalize on this trend by investing in casks of new make spirit, anticipating robust returns after a 10+ year maturation period when the whiskey is scarce and in high demand.

Digital platform

Private Whiskey Client Platform

We’re at the forefront of the whiskey investment market, bringing in a clear and simple approach with our cutting-edge investment platform.

In 2023, Scotch exports reached $7.5 billion, surpassing the pre-pandemic peak of 2019 by 14%

SCOTCH WHISKY

In 2023, Irish exports hit over $960 million, matching the pre-pandemic level of 2019

IRISH WHISKEY

Since 2003, high-end premium and 
super-premium Irish whiskey in the US grew by 1,053% and 2,779% respectively

IRISH WHISKEY

Single malt scotch exports increased by 2% in 2023 to $2.02bn, accounting for 36% of total exports.

SCOTCH WHISKY

Irish distillers prestige portfolio sales were up 22% in 2023

IRISH WHISKEY
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